Home/About

We do one thing:
make brands takenseriously

Huamei Boyang (Shenzhen) Digital Technology Co., Ltd.Founded in 2015, Huamei Boyang is a full-service agency focused on public relations and public sentiment — an integrated marketing and PR specialist working globally. Eleven years in China and five overseas, with more than 300 clients across consumer tech, home and furnishing, appliances, smartphones, automotive, daily FMCG and AI foundation models.

2015FOUNDED

11YEARS IN CHINA

5YEARS OVERSEAS

300+BRANDS SERVED

103COUNTRIES OF CREATOR NETWORK

300+ BRANDS SERVED
across 12 industries

Who we are

Not a vendor.
Your outside growth department.

From a single product launch to a full year of brand narrative, we work in four stages: strategy, content, distribution, measurement. Strategy, direction, cinematography, editing, motion, media buying and analytics all sit in-house. Nothing critical is outsourced.

That means two things. First, we can explain results better. Second, we cannot blame “a supplier” when something fails — a weak film is our problem, and so is media that missed.

Strategy firstSettle the category opening and the brand position before deciding what to shoot

Content in-houseDirectors, cinematographers, editors and motion designers on staff — 30+ pieces a day

Global distributionCreators in 103 countries, localised into 12 languages

MeasuredImpressions, engagement, search, conversion — traceable end to end

INDUSTRIES SERVED

Consumer techHome & furnishingAppliancesSmartphones AutomotiveDaily FMCGBeauty & personal care Food & beverageHealth & wellnessAI foundation models

Evolution / Eleven years

Eleven years,
six turning points

We never changed what we do — we kept completing it. Content production, then creator buying, then going overseas, then folding PR, sentiment and AI answer presence into the same chain.

2015

The company is founded

Huamei Boyang is formally established, setting out to provide brands with end-to-end integrated marketing and PR.

2017

Creator buying + live events

We scale up creator buying and partner with a wide roster of well-known creators, while building a series of landmark offline events that establish the name in the industry.

2018

Going overseas

We begin building an overseas creator pool and overseas media strategy, entering international markets.

2021

Hong Kong entity

A Hong Kong company is set up to support overseas delivery — influencer marketing, TSP, local livestreaming, MCN and overseas PR.

2023

Partnerships with authorities

We deepen the practice and form partnerships with several authoritative institutions, strengthening both capability and standing.

2025

Four practices connected

Capability now spans integrated brand marketing and event marketing, brand PR and sentiment, and overseas brand marketing.

2026 — we keep sharpening the work, for the brands that grow with us.

Team / How we are organised

Four delivery departments,
three support functions

Delivery runs on four lines — creative strategy, domestic PR, overseas, SEO/GEO — with sales, support and the general office across them. The person you speak to is the person who can sign off the work.

01 / CREATIVE Creative Strategy & Design

The single exit point for brand strategy, visual direction and creative output.

StrategyDesignCreative

02 / PR Domestic PR

Owns PR communications, social operation and media relations for domestic brands.

PR servicesSocial communicationsMediaIntegrated marketing

03 / GLOBAL Overseas Division

Working from the Hong Kong entity, it delivers overseas creators, local livestreaming and overseas PR.

CreatorsLocal livestreamingOverseas PRPerformance

04 / SEO · GEO SEO / GEO

Content structure optimisation for search and AI platforms, on two tracks: keywords and reputation.

Keyword optimisationSentiment & reputationAI answer presence

Sales

Business development, needs diagnosis and commercial terms.

Support

Finance, legal, people and administration — keeping delivery compliant.

General Office

Company-level project oversight, resource coordination and quality control.

Strategic Resources / Three partners

Stand the brand on
higher ground

A national media group, a state-level certification body and a cultural IP. One gives you leverage; three make a campaign. Together they set the ceiling on how credible your story can be.

STRATEGIC PARTNER

01 / NATIONAL MEDIA

Xinhua Net

China's most influential online media outlet and its leading Chinese-language news site. Through professional PR strategy and government-enterprise coordination, we make brand × national-media collaborations work, depositing trust as a brand asset — borrowing that authority to own the position of “most trusted in the industry”.

FOUR COLLABORATION FORMATS

Xinhua Interview · Executive profilesExecutive interviews, roundtables, and endorsement through the presence of officials, academicians and experts

Tracing China · Brand provenanceFactory visits, origin tracing, cause-led livestreams

World-class summits · Strategy launchesBoao Forum, Moganshan Conference, Sun Island Entrepreneurs' Annual Meeting

Xinhua live studio · ConversionLogo licensing, on/offline visual assets, co-branded cultural products

FOUR RESOURCE TYPES

Expert accessInviting officials, academicians, experts and scholars to brand events as endorsement

Event platformsXinhua hosts the Boao entrepreneurs' forum, Moganshan Conference and other world-class meetings where brand leaders can keynote and appear on stage

Editorial accessReporters visit factories and showrooms, interview executives, and produce in-depth pieces on category leadership and technical innovation

Distribution reachA broad new-media footprint and a 500M+ follower matrix across the app, Douyin and WeChat Channels

500M+FOLLOWER MATRIX

230M+App users

60.6M+Douyin followers

30M+WeChat Channels

STRATEGIC PARTNER

02 / MARKET RESEARCH & CERTIFICATION

Shangpu Consulting

A state-level certification and research institution. It solves the gap behind claims such as “No.1 in sales” or “market-share leader” — giving advertising lines compliant, defensible data, avoiding legal exposure, and quickly establishing the brand as category leader or category creator in a crowded field.

THREE CORE CAPABILITIES

Authoritative certificationMarket-position certificates backed by rigorous research and data — for example, No.1 in sales

Standard settingCo-published white papers and trend reports that move a brand from participant to standard-setter

PR leverageData launch events with Shangpu analysts on stage, turning research into a PR moment

FOUR PLAYBOOKS

Certification · establish leadershipOfficial certificate and plaque establishing leadership in the segment

Standard release · build credibilityShangpu leadership or senior analysts speak and interpret the data at launches and industry summits

Executive interview · tell the leadership storyIn-depth interviews with brand leadership on the business logic behind the numbers

Live commerce · drive conversionBringing certification into the live room — on screen and in the script — so third-party data settles buyer doubt

COMMERCIAL OPERATIONS PARTNER

03 / CULTURAL IP · KNOWLEDGE CONTENT

Fanshu

Created by Fan Deng Reading, one of China's most influential cultural IPs. It lets a brand build a “reading +” ecosystem of scenarios and break out of its category — becoming a proposer of a way of life rather than a supplier of one product, moving from functional competition to cultural leadership.

FOUR SCENARIO FORMATS

Reading IP + brand & productCo-branded product development built around knowledge

Reading IP + everyday scenesHigh-frequency, high-participation reading events in “reading experience spaces”

Reading IP + physical bookstoresProduct placement in Fanshu stores, linking brand membership with Fanshu membership

Reading IP + live sessions with teachersKnowledge-led livestreams and product explanations inside Fanshu's check-in format

THREE WAYS TO CONNECT

Shared valuesFinding where the brand's core meets Fanshu's belief in lifelong growth — for a tech brand, “reading + innovation”

Shared scenesFolding reading into the whole purchase journey — product design, offline experience, online interaction — as knowledge-led touchpoints

Shared dataMatching brand audiences against a 70M+ high-net-worth user base for efficient conversion

70M+high-net-worth users

4SCENARIO FORMATS

3VALUE / SCENE / DATA

Recognition

Two awards,
two different verdicts

TBI looks at brand innovation and integration; Qilin looks at content craft and overseas communications. Between them they cover the two things we care about most.

TBI

2026 · 6th TBI Outstanding Brand Innovation AwardBrand innovation · integrated marketing

2025 · 9th Qilin International Advertising AwardsContent craft · overseas communications

Want to go deeper?

Book a 45-minute brand audit and we will talk it through.

Book a brand audit →

We do one thing:make brands takenseriously

Not a vendor.Your outside growth department.

Eleven years,six turning points