2026 TBI Outstanding Brand Innovation Award · Huamei Boyang Creator network live in 103 countries · 5M+ overseas creators 100% non-negative content rate across Baidu, RED, Douyin and WeChat BRAND STRATEGY · CONTENT · GLOBAL KOL · DATA Annual brand marketing retainers are now open for booking
Services Resources Results Global About Book a Call
Business enquiries · chao@hmby.net Shenzhen · China
11
HUAMEI BOYANG · BRAND MARKETING GROUP NEW 2026 TBI Outstanding Brand Innovation Award · Integrated Agency of the Year
Make your brand the world's default answer

Eleven years. 300+ brands. Creators in 103 countries.
Strategy, content, global distribution, measurement —
one chain. No fireworks, only equity you can verify.

0YEARS IN BRAND MARKETING
0BRANDS SERVED
0COUNTRIES OF CREATOR NETWORK
0OVERSEAS CREATOR POOL
Scroll to explore
01
0YEARS
IN BRAND MARKETING
Serving Chinese brands since 2015
02
0+
BRANDS SERVED
Beauty · Home · Appliances · FMCG · Tech
03
0COUNTRIES
CREATOR COVERAGE
Europe · North America · Southeast Asia · Russian-speaking · Japan & Korea · Middle East
04
0w+
OVERSEAS CREATOR POOL
Four-dimension tagging · live
Why us / The case for us

Make communications
something you can audit

We do not believe in creativity that cannot be measured. For eleven years Huamei Boyang has run consulting, content production, media distribution and measurement as one closed loop: every idea is born with a target, and every campaign can be reconstructed after the fact.

Huamei Boyang strategy team at work
100% NON-NEGATIVE CONTENT RATE FOR CLIENT BRANDS
Achieved in both 2024 and 2025

Not an agency. Your outside growth department.

From a single product launch to a full year of brand narrative, we work in four stages: strategy, content, distribution, measurement. Strategy, direction, cinematography, editing, motion, media buying and analytics all sit in-house. Nothing critical is outsourced.

Strategy firstSettle the category opening and the brand position before deciding what to shoot
Content in-houseDirectors, cinematographers, editors and motion designers on staff — 30+ pieces a day
Global distributionCreators in 103 countries, localised into 12 languages
MeasuredImpressions, engagement, search, conversion — traceable end to end
Services / Six practices

Six practices,
one continuous brand chain

Brand strategy · integrated marketing · PR and sentiment · SEO/GEO · overseas marketing · content and performance. Buy one module or the whole year — most clients start with a single audit and end up handing the entire brand narrative to one team.

01 / BRAND SERVICE

Brand & Strategy

Brand value construction, brand strategy, event concepts and crisis management. Decide what the category opportunity is and where the brand sits before you decide what to say — this step sets the efficiency of every budget line that follows.

Brand value constructionBrand strategyEvent conceptsCrisis management
Talk to a strategist →
02 / INTEGRATED MARKETING

Integrated Marketing & Events

Brand launches, product launches, offline events and campaign pushes. A launch should become a topic worth arguing about, not an internal thank-you dinner.

Brand launch eventsProduct launchesCampaign pushes
Talk to a strategist →
03 / PR & PUBLIC OPINION

PR & Sentiment

Systematic monitoring, reputation upkeep, search presence, media buying and crisis response. The best time to handle a crisis is before it happens — we prefer to work on that half.

Sentiment monitoringReputation upkeepMedia buying
Talk to a strategist →
04 / SEO · GEO

SEO & AI Answer Presence

Keyword work, recommendation work, search presence, plus answer correction on AI platforms (DeepSeek, Doubao, Yuanbao). When people stop clicking links and start reading answers, what a brand competes for is the right to be cited.

SEOGEOAI answer presence
Talk to a strategist →
05 / GLOBAL MARKETING

Overseas Integrated Marketing

Creators in 103 countries, localisation into 12 languages, Google search, paid media and market-entry compliance. Five years of hands-on overseas work — not Chinese scripts run through a translator.

Overseas creatorsLocalisationPaid media
Talk to a strategist →
06 / CONTENT & PERFORMANCE

Content & Performance

TVCs, brand films, short-video matrices and 3D motion, plus social retainer, creator seeding, live commerce and paid amplification. Directors, cinematographers, editors and motion designers in-house at 30+ pieces a day — creative and media planned at the same table.

Content productionSocial retainerLive commercePaid amplification
Talk to a strategist →
+ MORE

Not sure where
to start?

Give us 45 minutes for a free brand audit. You will get a priority order, not a price list.

Book a Call →
Strategic Resources / Three partners

Stand the brand on
higher ground

A national media group, an authoritative certification body and a cultural IP — three strategic partners that set the ceiling on how credible a brand narrative can be. Borrow one, or run a campaign with all three.

Xinhua Net media resources
01 / NATIONAL MEDIA

Xinhua Net

Strategic partner in national media. Four platforms — Xinhua Interview, Tracing China, world-class summits and the Xinhua live studio — can be activated together, lifting a brand action into a national narrative.

500M+followers across platforms
230M+App users
60.6M+Douyin followers
Shangpu Consulting market position research
02 / MARKET RESEARCH

Shangpu Consulting

Strategic partner of a national certification and research body. It solves the real problem behind claims like “No.1 in sales” or “market-share leader”: no third-party evidence, and a clear line into advertising-law risk.

Authoritative certificationMarket position certificate
Standard settingIndustry white paper
PR leverageData launch event
Fanshu knowledge content ecosystem
03 / KNOWLEDGE CONTENT

Fanshu

Strategic partner for the commercial operation of a cultural IP. Reading IP × products, everyday scenes, physical bookstores and live sessions with notable teachers — positioning the brand as a proposer of a way of life.

70M+high-net-worth users
4SCENARIO FORMATS
3VALUE / SCENE / DATA
Media Network / Distribution

One story,
six layers of media saying it

The same issue reads as responsibility in national media, as data in business media, as opinion in creator media. Distribution is not a blast — it is the same story rewritten six times for six different kinds of publication.

01 / National media The credibility layer

Policy reading, social-responsibility narrative, co-created national topics. This layer answers “why should anyone trust this company”.

Xinhua NetStrategic topics
02 / Business media The data layer

Market position, growth logic, white-paper releases. Turning numbers into facts other people can quote.

WallstreetcnCaijingShuipi MoreYe Tan Finance
03 / VC & startup media The category layer

Funding cadence, valuation logic, where you sit in the category. It puts you in the right comparison set instead of leaving you to describe yourself.

Category positionFunding cadence
04 / Portal media The indexing layer

Portal indexing decides search presence and the reference line on encyclopedia entries. This is the most concrete foundation under any reputation programme.

Nationwide indexingSearch presence
05 / Creator matrix The opinion layer

When respected writers retell your story in their own words, readers treat it as a judgement rather than an ad.

Wu Xiaobo ChannelShenxiangBread FinanceHefan Finance BijixiaCaijingWallstreetcnShuipi MoreYe Tan Finance
06 / Social The amplification layer

Official accounts on WeChat, Weibo, Douyin and RED move together, converting media noise into assets people can search for and repeat.

WeChat · Weibo · DouyinREDWeChat ChannelsDouyin
Non-negative content rate dashboard
Verified / The proof

NON-NEGATIVE CONTENT RATE
From “uncontrollable” to 100%

The most expensive item in social media is not media spend — it is a single negative post. Three mechanisms (content structure, creator screening, response protocol) took the non-negative rate on four major platforms to 100% within the engagement.

BaiduBefore 83% → 100%
REDBefore 33% → 93.3%
DouyinBefore 63% → 100%
WeChatBefore 73% → 100%
AFTER BASELINE
Global / The network

103 countries —
not a map, an execution grid

The hard part overseas is not translating content into English — it is getting local people to watch to the end. In every market we start with casting.

Global communications network
Coverage 103 Countries

Casting, content, media —
one chain, run to delivery

Creators in 103 countries and regions, reaching roughly 5 billion people worldwide; a pool of 5M+ matched by product attributes and creator tags. Overseas work is presented as capability plus case notes — country lists and creator rosters stay under NDA and can be shown privately.

EuropeNorth AmericaSoutheast AsiaRussian-speakingJapan & KoreaMiddle East
103COUNTRIES & REGIONS
5M+CREATOR POOL
5BAUDIENCE REACHED
12LANGUAGES
SIGNATURE ASSETS Global press-release distribution · Nasdaq billboard · on-the-ground local specialists · localised copy and creative
01

Overseas brand strategy

Brand value strategy, product marketing strategy, audience asset management and annual communications planning. Settle what you represent locally before discussing how much to spend.

02

PR events & agenda setting

Market-context research, communications strategy, core creative and audience messaging — including press-release distribution and signature placements such as the Nasdaq billboard.

03

Media buying

Media planning, resource allocation and performance tracking for integrated campaigns on weekly, quarterly, monthly and annual cycles.

04

Paid media

Creative output, outdoor and multimedia advertising, multi-channel local placement, KOL buying and on/off-platform e-commerce media.

05

Google search optimization

Own-site optimisation, core keyword positioning, content fill and analytics — so overseas buyers find you at the moment they search.

06

Localised promotion

Local brand persona building, reputation management, local sentiment monitoring and Reddit & Discord community operation.

07

Product seeding & creators

Social personality building, new-media content operation, verified-account matrices, KOL/KOC pools and native creation in 12 languages.

08

Visual design

Brand design, graphic and illustration work, event visuals, video and animation. Local teams provide bespoke copy, imagery and strategy.

Clients / Who trusts us

300+ brands
handed us the important part

BaiersongConsumer tech
DeRUCCIHome & furnishing
SKYWORTHAppliances
Yueying LightingHome lighting
HKCDisplays
ChaoshiliHealth & wellness
FanshuCultural IP
Xinhua NetNational media
Shangpu ConsultingAuthoritative certification
+ 291 moreAND COUNTING
11 yearsSINCE 2015
103 countriesGLOBAL KOL
INDUSTRIES SERVED
Consumer techHome & furnishingAppliancesSmartphones AutomotiveDaily FMCGBeauty & personal careFood & beverage Health & wellnessAI foundation modelsInternet services
TBI
2026 TBI Outstanding Brand Innovation Award Brand innovation · integrated marketing
QL
2025 Qilin International Advertising Award Content craft · overseas communications
Insights / Our read

What we think is changing

Trend / 2026.01

In the AI search era, how does a brand get answered

When users stop opening links and read a generated answer instead, the thing a brand competes for is no longer a ranking — it is the right to be cited.

Read more →
Going global / 2025.11

Three content languages for the Middle East

The same product needs three different narratives in Riyadh, Dubai and Doha. The religious calendar, household structure and visual taste each rewrite the script.

Read more →
Method / 2025.09

Seven points where KPI lives inside the script

You should not discover whether an idea worked at the post-mortem. We build seven measurable checkpoints into the script, so the creative carries its own targets.

Read more →
Let's Talk / Start here

Your next turning point
starts with one audit

Leave your details and a brand strategy lead responds within 48 hours. You get our read on the situation first, then we discuss how to work together.

✓ 45-minute free brand audit with a written priority list
✓ Response within 48 hours, direct line to a strategy lead
✓ NDA available; case walkthroughs on request

Reply within 24 hours · free brand audit · NDA optional
We never share your details with third parties.

Received. Thank you.
A brand strategy lead will contact you within 24 hours.
(Local demo: the form is not connected to a backend)
TALK